Based on the BCG Matrix a product or business unit can be in one of the four following. The revenue from the Cash Cow is invested in other products. Feb 1, 2015 - Microsoft CEO Satya Nadella introduces the new version of the company's. Air chicago towel folder manual. The bulk of the company's profit, “cash cows” per the BCG Matrix.

BCG Matrix of Microsoft Corporation • 1. Presenter Abdus Samad Sadi • Presentation on Boston Consulting Group (BCG) Approach • Microsoft Corporation Microsoft Corporation is an American technology company. Headquarter is located in Redmond Washington USA. Founded by two friends, Bill gates and Paul Allan.

Year is April 4, 1975, • High market share in a fast growing industry Windows 10 • Cash Cow • Windows 7 Market share is 49.42% within two consecutive year its market growth is only 2%. • Question mark • Windows Phone It was first launched in October 2010.Low Market Share Low Market Growth • Dogs • Windows Vista Low Market Share High Growth Prospects • 1. Build: Increase investment in windows phone. Can push up it question marks to star and finally a cashcow. Hold: Microsoft is not going to invest more in windows 7. So it will remain cashcow. Harvest: Reduce investment in Windows 10 to try to take out maximum cash flow from it.

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It will increase overall profitability make cashcow. Divest: Microsoft release the amount of money which was already stuck in the business. Microsoft can sell windows Vista or stop its marketing Post analysis Strategy.

High market share and the products which are actually contributing towards it in the companies can be analyzed easily. More profitable products while the one with low market share can be seen and therefore future marketing plans and any forecasting decisions can be made smartly. Is not new, in fact it is used for years and years to get the clear picture of the company products and therefore the one with the highest profit making can be determined through this template. This template is actually designed for companies, and therefore if you are linked with any sort of company, you can download it easily.